Is This You?
Do you feel like you have a never-ending to-do list that consistently side steps the status of “done”?
Do you feel like your dwindling attention is constantly cut short on one task only to be haphazardly thrown in the direction of the next?
Do you feel like the sheer existence of opportunity creates an abundance of inaction?
The Battle for Your Consciousness
If you are like the thousands of other people exploring online business and entrepreneurship, you probably answered with an unequivocal “YES” to each of these questions.
As someone building something online, your attention is pushed and pulled in so many directions it is no wonder you fall into the couch at the end of the day and aimlessly click toward the TV. Never before have we had to deal with so many items vying for immediate action. Never before have we been expected to answer, immediately, at all hours of the day.
We walk down the street, on our phone, responding to requests while simultaneously thinking about what’s happening in the next 10 minutes, the next hour, and the next day. Forget about next week. Who has time?
Our inboxes wage an unrelenting war on our consciousness, throwing three more emails in place of the one you just removed.
Those of us foolish enough to pile onto our daily insanity in the real world by pursuing our passions online are especially taxed. If you are a parent, God help you.
Laser Target or Shotgun?
You have visions of grandeur, overflowing success, and admiration of your peers. You believe you need to be everywhere if you are going to go anywhere. You build your platform, build your audience, and build your persona. Yet amongst all of that building, do you really have a plan?
Or, are you simply throwing walls together without a blueprint?
Are you spreading yourself thin in order to check all the boxes?
Blog, check.
Facebook, check.
Twitter, check.
YouTube channel, check.
eBook, check.
Instagram, check.
Pinterest, check.
You probably know in your heart that you are eluding true progress regardless of how many hours you dedicate. Yet, you blindly move forward with the herd.
What Can You Do?
Why not take a moment to consume your surroundings. Take a moment to address what is actually necessary. Take a moment to assess what you really want to be doing and how it will impact the lives of others.
Once you discover your priorities and understand the optimal path toward providing real value to others, set your targets. Spend real time developing and honing that one part of your business. Don’t succumb to the distractors. Focus your abundant creativity and inspiration on that one thing and see it to fruition.
You do not have to run it to completion. You simply have to target your hustle and deliver.
James Oliver says
Focus matters.
Noel Rosos says
Absolutely agree with this Jeff! We want so much to make our websites and blogs to standout that it becomes overwhelming studying SEO, doing social media, blog commenting, experimenting on a theme, it’s crazy!
What I did was come out with a fixed schedule so I won’t get things overlapping on me. I dedicate 2 out of the 7 days in a week for writing, 2 days for blog commenting, 1 day for researching on traffic strategies, 1 day for analyzing my stats in Google analytics and then a day for site improvement.
I do miss some days but if I didn’t do this, I’ll be over the place!
Thanks for this post Jeff and I would also like you to know that I love your podcast! I listen to it everyday on my commute.