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In this episode of the Crazy Dad Life podcast, Jeff reveals some numbers related to his audience size and how he’s working to grow. He discusses recent ad campaigns leveraging Facebook ads and LeadPages and how they have performed to date.
Shared in this episode:
- Why advertise on Facebook
- Real input parameters for two recent ad campaigns intended to grow the Crazy Dad Life community
- Techniques applied
- Approaches for laser targeting audiences for your ads
- Surprising results and findings
- Tips for experimenting with your ads going forward
Most importantly, you’ll learn that the quantity of fans is not the most important metric when building your audience. Community engagement, quality collaboration, and the freedom to express ideas with people legitimately aligned with your passion will ultimately grow your business.
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Nils Rahm says
Hey Jeff! I enjoyed listening to this podcast, you brought up some things that was not on my mind before. Thank you!
Jeff Stephens says
Thanks Nils…how are you building your audience?
Crystal ~ Fine Art Mom says
Great episode Jeff! Lots of good tips. Thanks for sharing the FB tips for ads, it might be something I try in a bit. Looking forward to more!
Jeff Stephens says
Hi Crystal…yeah, if you want to build your Facebook community, you’ll probably need to run a few ads. It helps with initial momentum.